The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause

Leroux Miller, Kivi 1969- (Author).

Summary: "A nonprofit's real-world survival guide and nitty-gritty how-to handbookThis down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.* Includes cost-effective strategies and proven tactics for nonprofits* An ideal resource for thriving during challenging times* Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofitWritten by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com"--

Record details

ISBN: 9780470539651 (pbk.)
ISBN: 0470539658 (pbk.)
Physical Description: print
xxviii, 228 p. ; 24 cm.
Edition: 1st ed.
Publisher: San Francisco, CA : Jossey-Bass, c2010.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and index.

Formatted Contents Note:

Foreword / Katya Andresen -- Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job?