The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
Record details
- ISBN: 9780470539651 (pbk.)
- ISBN: 0470539658 (pbk.)
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Physical Description:
print
xxviii, 228 p. ; 24 cm. - Edition: 1st ed.
- Publisher: San Francisco, CA : Jossey-Bass, c2010.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Foreword / Katya Andresen -- Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job? |
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Subject: | Nonprofit organizations -- Marketing Nonprofit organizations -- Marketing |
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Available copies
- 1 of 1 copy available at Vancouver Island University Library.
Holds
- 0 current holds with 1 total copy.
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Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
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VIU Library - Nanaimo Campus | HF 5415 L474 2010 (Text) | M011526262 | STACKS | Volume hold | Available | - |