Doing survey research : a guide to quantitative methods

Summary: "This short, practical book combines statistics and survey research methods in a single book. Doing Survey Research prepares students to conduct their own survey research, analyze data, and write up the results, while learning to read and interpret published research." --Book Jacket.

Record details

ISBN: 0205446094
Physical Description: print
xiii, 240 p. : ill. ; 22 cm.
Edition: 2nd ed.
Publisher: Boston : Pearson/Allyn & Bacon, c2006.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (p. 234-236) and index.

Formatted Contents Note:

Machine generated contents note: Ch. 1 Why we do research -- Ch. 2 Finding ideas to research -- Ch. 3 Designing research : concepts, hypotheses, and measurement -- Ch. 4 Developing a questionnaire -- Ch. 5 Sampling -- Ch. 6 Presenting data : descriptive statistics -- Ch. 7 Analyzing data : bivariate relationships -- Ch. 8 Analyzing data : comparing means -- Ch. 9 Analyzing data : multiple variables.