E-book
Consumer behavior 2014
Record details
- ISBN: 157783206X
- ISBN: 9781577832065
- ISBN: 1577831942 (electronic bk.)
- ISBN: 9781577831945 (electronic bk.)
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Physical Description:
1 online resource (481 pages).
remote - Edition: 10th edition.
- Publisher: Loganville, GA : Richard K Miller & Associates [2014]
- Copyright: ©2014
Content descriptions
| General Note: | Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | Part I. The American consumer: Demographic overview ; Consumer spending ; Retail spending ; Use of time ; Use of media & the internet ; Consumer income & wealth ; Consumer debt -- Part II. Shopping behaviors: Competition between shopping channels ; In-store shopping ; Online shopping ; Mobile shopping -- Peer-to-peer shopping -- Part III. Behavior analyses: At home ; Away from home ; Brand loyalty ; Buying American-made ; Buying local ; Consumer confidence ; Customer satisfaction ; Environmentally conscious consumerism ; Gift giving ; Influence of gasoline prices ; Payment preferences ; Post-recession consumer behavior ; Privacy issues ; Purchase decision making ; Response to advertising ; Response to customer service ; Response to reviews ; Spending for goods vs. experiences -- Part IV. Affluent Consumers: Luxury & affluent markets ; Population centers of U.S. influence ; Market surveys -- Part V. Customer brand preferences: Brand attraction ; Brand equity ; Customer experience ; Customer loyalty engagement ; Customer satisfaction ; Customer service ; Facebook fan brand loyalty ; Online retailer shopper satisfaction -- Part VI. Ethnic focus: African-American consumers ; Arab-American consumers ; Asian-American consumers ; Hispanic - &Latino-American consumers ; Jewish-American consumers ; Muslim-American consumers ; Native-American consumers -- Part VII. Gender focus: Female consumers ; Male consumers -- Part VIII. Generational focus: Generational comparisons ; Senior customers ; Baby boomer consumers ; Generation X consumers ; Millennial consumers -- Part IX. Segmentation: College students ; Consumers with disabilities ; Families with children ; Family caregivers ; Gay & lesbian consumers ; Immigrant consumers ; Married couples ; Military consumers ; Pet owners ; Retirees ; Single consumers -- Part X. Geodemographics: Megapolitan regions ; Metropolitan profiles ; Metropolitan statistical areas ; Micropolitan statistical areas ; State population profiles ; State economic profiles -- Part XI. Communities: Americans' views on their communities ; Where Americans want to live ; Relocation ; All-American cities ; Best small towns ; Great places in America -- Appendix A. Academic research centers -- Appendix B. Analysts -- Appendix C. Market research sources -- Appendix D. Periodicals -- References. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
| Language Note: | Text in English. |
| Source of Description Note: | Description based on print version record. |
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| Genre: | Statistics. Electronic books. Handbooks, manuals, etc. Electronic books. |
