E-book
The maturing marketplace buying habits of baby boomers and their parents
Record details
- ISBN: 9781280868856
- ISBN: 1280868856
- ISBN: 9781567203448
- ISBN: 1567203442
- ISBN: 9780313000522
- ISBN: 0313000522
- ISBN: 9780585393124
- ISBN: 0585393125
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Physical Description:
1 online resource (xii, 303 pages)
remote
electronic resource - Publisher: Westport, Conn. : Quorum Books, ©2000.
Content descriptions
| General Note: | Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy. |
| Restrictions on Access Note: | Access restricted by subscription. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
| Source of Description Note: | Print version record. |
Search for related items by subject
| Genre: | Electronic books. |
