Communication best practices at Dell, General Electric, Microsoft, and Monsanto

Cushman, Donald P. (Author). King, Sarah Sanderson, 1932- (Added Author).

Summary: "Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence in organizational practice."--Jacket.

Record details

ISBN: 0791486788
ISBN: 9780791486788
ISBN: 9781417531325
ISBN: 1417531320
Physical Description: 1 online resource (x, 153 pages) : illustrations.
remote
Publisher: Albany : State University of New York Press, ©2003.

Content descriptions

General Note:	OldControl:muse9780791486788 Multi-User
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Machine generated contents note: 1. Benchmarking of Organizational Communication Best Practices -- 2. Best Practices at the Dell Computer Corporation: Benchmarking a High-Speed Management Communication System -- 3. Best Practices at the General Electric Company: Benchmarking a World-Class Leadership Communication System -- 4. Best Practices at the Microsoft Corporation: Benchmarking a World-Class Marketing Communication System -- 5. Best Practices of the Monsanto Company: Benchmarking World-Class Annual Reports / Ted J. Smith III / William C. Adams -- 6. Organizational Learning as a Limiting Factor: A Case Study of IBM's PC Unit -- 7. Time as a Limiting Factor: A Case Study of the Danville Bumper Works -- 8. Culture as a Limiting Factor: A Case Study of ABB -- 9. Backbone Communication Processes in the Benchmarking of Best Practices: The Development of Organizational Communication Theory.
Restrictions on Access Note:	Restrictions: NLC students and staff only.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Source of Description Note:	Print version record.