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Entertainment, media & advertising market research handbook 2015-2016  Cover Image E-book E-book

Entertainment, media & advertising market research handbook 2015-2016

Miller, Richard K. (Richard Kendall) 1946- (author., Author). Washington, Kelli D., (author., Author). Richard K. Miller & Associates, (author,, publisher., Author, Publisher).

Record details

  • ISBN: 9781577832010
  • ISBN: 1577832019
  • ISBN: 9781577832195
  • ISBN: 1577832191
  • Physical Description: 1 online resource (355 pages)
    remote
    Computer data.
  • Edition: 14th edition.
  • Publisher: Loganville, GA : Richard K. Miller & Associates, [2015]

Content descriptions

General Note:
CatMonthString:july.19
Multi-User.
Bibliography, etc. Note: Includes bibliographical references (pages 336-351) and index.
Formatted Contents Note: PART VIII. FILMED ENTERTAINMENT -- 50. Film Studios -- 51. Movies -- 52. Home Entertainment -- PART IX. MUSIC -- 53. Concerts & Music Festivals -- 54. Recorded Music -- Appendix A. Academic Programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment Awards -- Appendix E. Entertainment & Media Museums -- Appendix F. Industry-Specific Periodicals -- Appendix G. Marketing Blogs -- Appendix H. State Film Commissions.
Restrictions on Access Note:
Restrictions: NLC students and staff only.
Type of Computer File or Data Note:
Text (HTML), electronic book.
System Details Note:
Mode of access: Internet.
Terms Governing Use and Reproduction Note:
Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Access restricted by subscription.
Language Note:
Text in English.
Issuing Body Note:
Made available online by EBSCO.
Source of Description Note:
Online resource; title from PDF title page (EBSCO, viewed August 4, 2015).
Subject: Consumer behavior -- Handbooks, manuals, etc
Advertising -- Research -- United States -- Handbooks, manuals, etc
Leisure -- Research -- United States -- Handbooks, manuals, etc
Marketing research -- Handbooks, manuals, etc
Advertising -- Research
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Organizational Behavior
Consumer behavior
Leisure -- Research
Marketing research
United States
Multi-User.
Genre: Handbooks and manuals

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