E-book
Entertainment, media & advertising market research handbook 2017-2018
Record details
- ISBN: 1577832361
- ISBN: 9781577832362
- ISBN: 1577832442
- ISBN: 9781577832447
-
Physical Description:
1 online resource (368 pages).
remote - Edition: 15th edition.
- Publisher: Loganville, GA : Richard K. Miller & Associates, [2016]
- Copyright: ©2017
Content descriptions
| General Note: | Multi-User. CatMonthString:february.18 |
| Bibliography, etc. Note: | Includes bibliographical references (pages 348-368). |
| Formatted Contents Note: | Part 1. Market summary -- Part 2. Market leaders -- Part 3. Television -- Part 4. Radio -- Part 5. Print media -- Part 6. Digital media -- Part 7. Advertising analyses -- Part 8. Entertainment & media analyses -- Part 9. Filmed entertainment -- Part 10. Music -- Appendix A. Academic programs -- Appendix B. Analysts -- Appendix C. Associations -- Appendix D. Entertainment awards -- Appendix E. Entertainment & media museums -- Appendix F. Industry-specific periodicals -- Appendix G. Marketing blogs -- Appendix H. State film commissions. |
| Terms Governing Use and Reproduction Note: | Access restricted by subscription. Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. |
| Source of Description Note: | Online resource; title from PDF title page (viewed September 1, 2016). |
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| Genre: | Electronic books. Handbooks and manuals. |
