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Kids as customers : a handbook of marketing to children  Cover Image Book Book

Kids as customers : a handbook of marketing to children

McNeal, James U. (Author).

Record details

  • ISBN: 0669276278 :
  • Physical Description: print
    xii, 258 p. : ill. ; 25 cm.
  • Publisher: New York, NY : Lexington Books ; Toronto, Ont. : Maxwell Macmillan Canada ; New York, NY : Maxwell Macmillan International, c1992.

Content descriptions

Bibliography, etc. Note: Includes bibliographical references and indexes.
Subject: Young consumers -- United States
Marketing research -- United States

Available copies

  • 1 of 1 copy available at Vancouver Island University Library.

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  • 0 current holds with 1 total copy.
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Location Call Number / Copy Notes Barcode Shelving Location Circulation Modifier Holdable? Status Due Date Courses
VIU Library - Nanaimo Campus HF 5415.33 U6 N36 (Text) M011045825 STACKS Volume hold Available -

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