Moderating focus groups : a practical guide for group facilitation

Greenbaum, Thomas L. (Author).

Record details

ISBN: 0761920439 (hardcover : alk. paper)
ISBN: 0761920447 (pbk. : alk. paper)
Physical Description: print
xii, 249 p. : ill. ; 24 cm.
Publisher: Thousand Oaks, Calif. : Sage Publications, c2000.

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.