Fundraising fundamentals a guide to annual giving for professionals and volunteers

Record details

ISBN: 0471272787 (electronic bk.)
Physical Description: xxii, 578 p. : ill. ; 24 cm.
remote
Computer data.
electronic resource
electronic
Edition: 2nd ed.
Publisher: New York : J. Wiley, c2002.

General Note:	Rev. ed. of: Fund-raising fundamentals. c1994. Single-User.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Developing annual gift support by raising friends and building relationships -- Asking for money: begin with testing by mail -- Direct mail acquisition: constituency building -- Donor renewal: a communications art -- Membership and membership associations -- Telephone and telemarketing techniques -- Groups, guilds, and support organizations -- Soliciting annual gifts from corporations and foundations -- Internet solicitation -- Activities, benefits, and special events -- Volunteer-led, personal solicitation annual giving campaign -- Other ways to raise money every year -- Managing the comprehensive annual giving program.
Restrictions on Access Note:	Access may be limited to NetLibrary affiliated libraries.
Type of Computer File or Data Note:	Text (HTML), electronic book.
Reproduction Note:	Electronic reproduction. Boulder, Colo. : NetLibrary, 2004.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Issuing Body Note:	Made available online by NetLibrary.