Handbook of sports and media

Bryant, Jennings. (Added Author). Raney, Arthur A. (Added Author).

Record details

ISBN: 0805851895 (pbk. : alk. paper)
ISBN: 0805851887 (hbk. : alk. paper)
ISBN: 9780805851892 (pbk.)
ISBN: 9780805851885 (hbk.)
Physical Description: print
xvi, 633 p. : ill. ; 26 cm.
Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2006.

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references and indexes.

Formatted Contents Note:

1. Sports and media in the ancient Mediterranean / Thomas F. Scanlon -- 2. A historical overview of sports and media in the United States / Jennings Bryant and Andrea M. Holt -- 3. Sports and media through the super glass mirror : placing blame, breast-beating, and a gaze to the future / Lawrence A. Wenner -- 4. Sports media : a modern institution / Robert V. Bellamy, Jr. -- 5. Sports content on U.S. television / Dan Brown and Jennings Bryant -- 6. The coverage of sports in print media / Wayne Wanta -- 7. The coverage of sports on radio / John W. Owens -- 8. Broadcast television and the game of packaging sports / David B. Sullivan -- 9. The coverage of sports on cable TV / Chris Wood and Vince Benigni -- 10. Sports online : the newest player in mediasport / Michael Real -- 11. Sports fiction : critical and empirical perspectives / R. Glenn Cummins -- 12. Alternative media versus the Olympic industry / Helen Jefferson Lenskyj -- 13. World Cup worlds : media coverage of the Soccer World Cup 1974 to 2002 / Andrew Tudor -- 14. Gender warriors in sport : women and the media / Margaret Carlisle Duncan -- 15. Utilizing televised sport to benefit prime-time lineups : examining the effectiveness of sports promotion / Andrew C. Billings -- 16. 60 seconds to air : television sports production basics and research review / Marc A. Krein and Sheree Martin -- 17. Sports economics and the media / Michael Mondello -- 18. Sports sponsorship / Lance Kinney --