Book
Marketing management for nonprofit organizations
Record details
- ISBN: 0199236151 (pbk)
- ISBN: 9780199236152
-
Physical Description:
print
xix, 498 p. : ill., plans ; 25 cm. - Edition: 3rd ed.
- Publisher: Oxford : Oxford University Press, 2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | 1. Scope, Challenges and Development of the Nonprofit Sector -- 2. Developing a Societal and Market Orientation -- 3. Marketing Planning: The Operating Environment and Marketing Audit -- 4. Marketing Research -- 5. Marketing Objectives and Strategy -- 6. Branding -- 7. Marketing Programmes and Services: The Operational Mix -- 8. Social Marketing: The Marketing of Ideas -- 9. Fundraising -- 10. Arts Marketing -- 11. Education -- 12. Healthcare Marketing -- 13. Social Entrepreneurship -- 14. Volunteer Support and Management -- 15. Public Sector Marketing. |
Search for related items by subject
| Subject: | Nonprofit organizations -- Marketing |
Available copies
- 1 of 1 copy available at Vancouver Island University Library.
Holds
- 0 current holds with 1 total copy.
Show All Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| VIU Library - Nanaimo Campus | HF 5415 S275 2009 (Text) | M011506407 | STACKS | Volume hold | Available | - |
