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The Selling Game Cover Image E-video E-video

The Selling Game

Summary: The Selling Game  is all about how marketers rang in a new gilded age of advertising. Digital media, the internet and cable tv have handed marketers incredibly powerful new keys to our hearts and minds, and wallets. The TV ad may be on the wane, but marketing is stronger than ever. It's a bizarre new world of persuasion.

Record details

  • Physical Description: 1 streaming video (44 min 22 sec)
    remote
    Computer data.
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2007

Content descriptions

General Note:
CBC CURIO collection.
CatMonthString:december.15
Multi-User.
Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Creation/Production Credits Note: Director: Teskey, Susan ; Producer: Claydon, Michael ; Producer: Williamson, Jim.
Participant or Performer Note: Narrator: MacDonald, Ann-Marie, 1958-.
Type of Computer File or Data Note:
Streaming video.
System Details Note:
System requirements: Mozilla Firefox, Google Chrome, or Internet Explorer 11 or higher.
Mode of access: Internet.
Terms Governing Use and Reproduction Note:
Access may be limited to affiliated libraries.
Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:
In English.
Issuing Body Note:
Made available online by publisher.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Multi-User.
Television -- Study and teaching
Information technology
Digital media
Mass media -- Study and teaching
Marketing
Economics
User-generated content
Internet marketing
Interactive marketing
Target marketing
Publicity -- 21st century
Advertising -- 21st century
Internet advertising

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