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Time Bomb :  OxyContin Addiction Cover Image E-video E-video

Time Bomb : OxyContin Addiction

Summary: Since OxyContin was introduced in 1996, Canada has recorded the second-highest number of prescription opioid painkiller addictions and the world's second-highest death rate from overdoses. But how did this little pill become so big, so fast? In 1998, Canadian sales were just a few million dollars, but within 12 years they had soared to $243 million. In the U.S., yearly sales topped $3.5 billion. Though there were differences in corporate style and legal structure between Purdue in the U.S and in Canada, a similar marketing approach proved wildly successful. The Fifth Estate examines why medical schools, GPs and specialists in pain clinics readily embraced the drug at first, and why some have now changed their minds.

Record details

  • Physical Description: 1 streaming video (42 min 46 sec)
    remote
    Computer data.
    videorecording
    electronic
  • Publisher: Toronto : Canadian Broadcasting Corporation, 2012

Content descriptions

General Note:
CBC CURIO collection.
CatMonthString:december.15
Multi-User.
Restrictions on Access Note:
Access restricted to Curio.ca subscribers
Creation/Production Credits Note: Director: Karp, Morris.
Participant or Performer Note: Host: MacIntyre, Linden.
Type of Computer File or Data Note:
Streaming video.
System Details Note:
System requirements: Mozilla Firefox, Google Chrome, or Internet Explorer 11 or higher.
Mode of access: Internet.
Terms Governing Use and Reproduction Note:
Access may be limited to affiliated libraries.
Access requires VIU IP addresses and is restricted to VIU students, faculty and staff.
Language Note:
In English.
Closed-captioned.
Issuing Body Note:
Made available online by publisher.
Source of Description Note:
Source of description from Canadian Broadcasting Corporation
Subject: Multi-User.
Health education
Medicine -- Formulae, receipts, prescriptions -- Marketing
Methadone maintenance
Oxycodone -- Physiological effect
Narcotics -- Physiological effect
Narcotics
Pharmaceutical industry
Drug addiction
Oxycodone -- Canada

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