A mile of make-believe : a history of the Eaton's Santa Claus parade

Penfold, Steven 1966- (author.).

Summary: "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--A visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--

Record details

ISBN: 9781442630963
ISBN: 9781442629240
ISBN: 1442630965
ISBN: 144262924X
ISBN: 9781442630970
ISBN: 1442630973
Physical Description: 1 online resource
remote
Computer data.
Publisher: Toronto ; Buffalo ; London : University of Toronto Press, 2016.

Content descriptions

General Note:	CatMonthString:september.21 Multi-User.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	The corporate fantastic -- Santa in public -- The mediated Santa -- The civic fantastic -- Casualty of the times -- The most fabulous dreams of childhood.
Type of Computer File or Data Note:	Text (HTML), electronic book.
System Details Note:	Mode of access: Internet.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Issuing Body Note:	Made available online by JSTOR.
Source of Description Note:	Print version record.