Book
Consuming kids : the hostile takeover of childhood
Record details
- ISBN: 1565847830
- ISBN: 9781565847835
-
Physical Description:
xiv, 288 pages ; 24 cm.
print - Publisher: New York, New York : New Press, 2004.
- Copyright: ©2004.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (p. [233]-273) and index. |
| Formatted Contents Note: | The marketing Maelstrom -- 1. Notes from the underground: thirty-six hours at a marketing conference -- 2. A consumer in the family: the nag factor and other nightmares -- 3. Branded babies: from cradle to consumer -- 4. Endangered species: play and creativity -- 5. Students for sale: who profits from marketing in schools? -- 6. Through thick and thin: the weighty problem of food marketing -- 7. Peace-keeping battle stations and smackdown!: selling kids on violence -- 8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity -- 9. Marketing, media, and the First Amendment: what's best for children? -- 10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco -- 11. If values are right, what's left: life lessons from marketing -- 12. Ending the marketing Maelstrom: you're not alone. |
Search for related items by subject
| Subject: | Marketing research -- United States Advertising and children -- United States Child consumers -- United States |
Available copies
- 2 of 2 copies available at Vancouver Island University Library.
Holds
- 0 current holds with 2 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| VIU Library - Cowichan Campus | HF 5415.32 L56 2004 (Text) | M011262397 | STACKS | Volume hold | Available | - | ||
| VIU Library - Nanaimo Campus | HF 5415.32 L56 2004 (Text) | M010978879 | STACKS | Volume hold | Available | - |
