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Topic
Marketing research
(26)
Marketing
(11)
Multi-User.
(11)
BUSINESS & ECONOMICS
(9)
Industrial Management
(7)
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United States
(13)
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Handbooks and manuals.
(19)
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(17)
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(10)
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Author
Miller, Richard K. (Richard Kendall) 1946-
(13)
Bruner, Gordon C. 1954-
(7)
Diamond, Wendy 1953-
(1)
Faria, A. J.
(1)
Ferber, Robert 1922-
(1)
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RKMA market research handbook series
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1
Handbook of marketing research
Book
Ferber, Robert 1922-
Call number:
HF 5415.2 F419
Publisher:
New York : McGraw-Hill, 1974.
ISBN:
0070204624
Phys. Desc.:
1 v. (various pagings) : ill. ; 23 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.2 F419
Status
Available
1 of 1 copy available at Vancouver Island University Library.
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2
Marketing research project manual
Book
Molinari, James M.
Call number:
HF 5415.2 M625 2006
Publisher:
Boston, Mass. : McGraw-Hill, c2006.
ISBN:
0073128880
Edition:
1st ed.
Phys. Desc.:
ix, 67 p. : ill. ; 27 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.2 M625 2006
Status
Available
1 of 1 copy available at Vancouver Island University Library.
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3
Sports marketing 2020-2021
E-book
Miller, Richard K. (Richard Kendall) 1946-
Publisher:
Miramar, FL : Richard K. Miller & Associates, [2020]
ISBN:
1577832884
Edition:
19th edition.
Phys. Desc.:
1 online resource (607 pages)
Electronic resource:
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4
Marketing scales handbook : multi-item measures for consumer insight research Volume 11
E-book
Bruner, Gordon C. 1954-
Publisher:
Fort Worth, Texas : GCBII Productions, LLC, 2021.
ISBN:
9780578899930
Phys. Desc.:
1 online resource (xxii, 521 pages)
Electronic resource:
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5
Marketing scales handbook : multi-item measures for consumer insight research Volume 8
E-book
Bruner, Gordon C. 1954-
Publisher:
Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
ISBN:
9780692395837
Phys. Desc.:
1 online resource (xxv, 465 pages)
Electronic resource:
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Electronic resource:
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6
Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research Volume 5
E-book
Bruner, Gordon C. 1954-
Publisher:
Fort Worth, Texas : GCBII Productions, LLC, [2009]
ISBN:
9780615273273
Edition:
(Library version).
Phys. Desc.:
1 online resource (xxii, 1,023 pages)
Electronic resource:
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7
Compete : a dynamic marketing simulation : student manual
Book
Faria, A. J.
Call number:
HF 5415 H374 1979
Publisher:
Dallas : Business Publications, 1979.
ISBN:
0256020779
Edition:
Rev. ed. --
Phys. Desc.:
1 v. (various pagings) ; 28 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415 H374 1979
Status
Available
1 of 1 copy available at Vancouver Island University Library.
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8
Retail business market research handbook 2015-2016
E-book
Miller, Richard K. (Richard Kendall) 1946-
Publisher:
Loganville, GA : Richard K. Miller & Associates, [2015]
ISBN:
1577832205
Edition:
16th edition.
Phys. Desc.:
1 online resource.
Electronic resource:
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9
Consumer behavior 2014
E-book
Miller, Richard K. (Richard Kendall) 1946-
Publisher:
Loganville, GA : Richard K Miller & Associates [2014]
ISBN:
9781577831945 (electronic bk.)
Edition:
10th edition.
Phys. Desc.:
1 online resource (481 pages).
Electronic resource:
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10
Do your own market research
Book
Hague, Paul N.
Call number:
HF 5415.2 H268 1998
Publisher:
London : Kogan Page, 1998.
ISBN:
0749426527
Edition:
3rd ed.
Phys. Desc.:
x, 142 p. : ill. ; 22 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.2 H268 1998
Status
Available
1 of 1 copy available at Vancouver Island University Library.
Place Hold
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Topic
Marketing research
(26)
Marketing
(11)
Multi-User.
(11)
BUSINESS & ECONOMICS
(9)
Industrial Management
(7)
More
Place
United States
(13)
�Etats-Unis
(1)
Genre/Form
Handbooks and manuals.
(19)
Electronic books.
(17)
Statistics.
(10)
Guides et manuels.
(4)
Handboeken (vorm)
(3)
More
Author
Miller, Richard K. (Richard Kendall) 1946-
(13)
Bruner, Gordon C. 1954-
(7)
Diamond, Wendy 1953-
(1)
Faria, A. J.
(1)
Ferber, Robert 1922-
(1)
More
Series
RKMA market research handbook series
(14)
Business enterprise
(1)
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