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Polls & surveys : understanding what they tell us / Norman M. Bradburn, Seymour Sudman.
Polling and public opinion : a Canadian perspective / Peter M. Butler ; foreword by Michael Adams.
Polls : their use and misuse in politics [by] Charles W. Roll, Jr. & Albert H. Cantril. -
Researching the public opinion environment : theories and methods / Sherry Devereaux Ferguson.
Researching the public opinion environment [electronic resource] : theories and methods / Sherry Devereaux Ferguson.
The Gallup poll : public opinion 2011 / edited by Frank Newport.
Attitudes and opinions / by Stuart Oskamp, P. Wesley Schultz.
Measuring attitudes cross-nationally [electronic resource] : lessons from the European Social Survey / editors, Roger Jowell ... [et al.].
The psychology of survey response / Roger Tourangeau, Lance J. Rips, Kenneth Rasinski.

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