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Research
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Consumer behavior
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Miller, Richard K. (Richard Kendall) 1946-
(9)
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1
Kids as customers : a handbook of marketing to children
Book
McNeal, James U.
Call number:
HF 5415.33 U6 N36
Publisher:
New York, NY : Lexington Books ; c1992.
ISBN:
0669276278 :
Phys. Desc.:
xii, 258 p. : ill. ; 25 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.33 U6 N36
Status
Available
1 of 1 copy available at Vancouver Island University Library.
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2
Handbook of demographics for marketing & advertising new trends in the American marketplace
E-book
Lazer, William.
Publisher:
New York : Lexington Books, c1994.
ISBN:
0585210772 (electronic bk.) :
Edition:
2nd ed.
Phys. Desc.:
x, 325 p. : ill., maps ; 25 cm.
Electronic resource:
Click here to connect to this book via NetLibrary
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3
Consuming kids : the hostile takeover of childhood
Book
Linn, Susan
Call number:
HF 5415.32 L56 2004
Publisher:
New York, New York : New Press, 2004.
ISBN:
9781565847835
Phys. Desc.:
xiv, 288 pages ; 24 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Cowichan Campus
Shelving Location
STACKS
Call Number
HF 5415.32 L56 2004
Status
Available
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.32 L56 2004
Status
Available
2 of 2 copies available at Vancouver Island University Library.
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4
Consumer behavior selected readings
Book
Engel, James F.
Call number:
HF 5415.2 E52 1968
Publisher:
Homewood, Ill. : R. D. Irwin, 1968.
Phys. Desc.:
ix, 233 p. : illus. ; 23 cm. --
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.2 E52 1968
Status
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1 of 1 copy available at Vancouver Island University Library.
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5
Consuming kids the commercialization of childhood
DVD
Call number:
HF 5415.33 U6 C665 2008
Publisher:
Northampton, MA : Media Education Foundation ; c2008
ISBN:
193286928X
Phys. Desc.:
1 videodisc (67 min.) : sd., col. with b&w sequences ; 4 3/4 in. (DVD).
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.33 U6 C665 2008
Status
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1 of 1 copy available at Vancouver Island University Library.
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6
Buy-ology
DVD
Call number:
HF 5415.32 B89 2001 PT.1
Publisher:
[London] : BBC Learning ; c2001 ;
Phys. Desc.:
2 videodiscs (50 min. each) ; sd., col. : 4 3/4 in. (DVD)
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.32 B89 2001 PT.1
Status
Available
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.32 B89 2001 PT.2
Status
Available
2 of 2 copies available at Vancouver Island University Library.
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7
Children and adolescents in the market place : twenty-five years of academic research
Book
Chandler, Tomasita M.
Call number:
HF 5415.32 C456 1999
Publisher:
Ann Arbor, Mich. : Pierian Press, c1999.
ISBN:
0876503830
Phys. Desc.:
x, 669 p. ; 28 cm.
Location
Shelving Location
Call Number
Status
Location
VIU Library - Nanaimo Campus
Shelving Location
STACKS
Call Number
HF 5415.32 C456 1999
Status
Available
1 of 1 copy available at Vancouver Island University Library.
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8
The maturing marketplace buying habits of baby boomers and their parents
E-book
Publisher:
Westport, Conn. : Quorum Books, ©2000.
ISBN:
0585393125
Phys. Desc.:
1 online resource (xii, 303 pages)
Electronic resource:
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9
Upside : profiting from the profound demographic shifts ahead
E-book
Gronbach, Kenneth W.
Publisher:
New York : AMACOM, American Management Association, [2017]
ISBN:
0814434703
Phys. Desc.:
1 online resource (xiii, 285 pages)
Electronic resource:
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10
Freud on Madison Avenue motivation research and subliminal advertising in America
E-book
Samuel, Lawrence R.
Publisher:
Philadelphia : University of Pennsylvania Press, c2010.
ISBN:
9780812204872
Phys. Desc.:
1 online resource (218 p. )
Electronic resource:
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Topic
Research
(22)
Consumer behavior
(17)
Marketing research
(15)
BUSINESS & ECONOMICS
(14)
Consumers
(13)
More
Place
United States
(34)
Canada
(2)
Maryland
(1)
États-Unis
(1)
Genre/Form
Electronic books.
(27)
Statistics.
(11)
Handbooks and manuals.
(7)
Congresses.
(1)
Electronic resource.
(1)
More
Author
Miller, Richard K. (Richard Kendall) 1946-
(9)
Boname, Morgan L.
(1)
Carpenter, Daniel P. 1967-
(1)
Chandler, Tomasita M.
(1)
Clements, Michal 1963-
(1)
More
Series
RKMA market research handbook series
(9)
Who's buying series
(3)
desLibris Documents collection
(2)
AMA reprint series
(1)
Careers ; no. 320
(1)
More
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