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Results 1 - 10 of 36 (page 1 of 4)
Kids as customers : a handbook of marketing to children / James U. McNeal. --
Handbook of demographics for marketing & advertising [electronic resource] : new trends in the American marketplace / William Lazer.
Consuming kids : the hostile takeover of childhood / Susan Linn.
Consumer behavior; selected readings, edited for the American Marketing Association by James F. Engel. --
Consuming kids [videorecording] : the commercialization of childhood.
Buy-ology [videorecording] / a BBC/TLC co-production.
Children and adolescents in the market place : twenty-five years of academic research / Tomasita M. Chandler and Barbara M. Heinzerling.
The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis [and others].
Upside : profiting from the profound demographic shifts ahead / Kenneth W. Gronbach with M.J. Moye.
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.

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