E-book
Fundraising management : analysis, planning and practice / Adrian Sargeant and Elaine Jay.
Record details
- ISBN: 9780203646113 (e-book : PDF)
- ISBN: 9780415317016 (hardback)
- ISBN: 9780415317023 (paperback)
- ISBN: 9781134372393 (e-book: Mobi)
- ISBN: 9781134372430 (e-book: ePub)
- ISBN: 9781134372447 (e-book: PDF)
- Physical Description: 1 online resource (xvi, 347 pages) : illustrations, text file, PDF
- Publisher: London ; Routledge, 2004.
Content descriptions
| General Note: | CatMonthString:janaury.21 Multi-User. |
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | chapter 1 The history and development of fundraising practice -- part Part I The fundraising planning process 17 -- chapter 2 Fundraising planning -- The fundraising audit -- chapter 3 Marketing research for fundraising -- chapter 4 Strategic planning -- The fundraising plan -- chapter 5 Understanding giving -- chapter 6 Donor recruitment -- chapter 7 Donor development -- chapter 8 Major gift fundraising -- chapter 9 Planned and legacy giving -- chapter 10 Community fundraising -- chapter 11 Corporate fundraising -- chapter 12 Trust and foundation fundraising -- chapter 13 Branding and campaign integration -- chapter 14 The rise of new electronic channels -- chapter 15 Benchmarking fundraising performance -- chapter 16 LEGAL AND ETHICAL ASPECT OF FUNDRAISING MANAGEMENT. |
| Restrictions on Access Note: | License restrictions may limit access. Subscription required for access to full text. |
| Type of Computer File or Data Note: | Text (HTML), electronic book. |
| Additional Physical Form available Note: | Also available in print format. |
| System Details Note: | Mode of access: Internet. |
| Terms Governing Use and Reproduction Note: | Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted through purchase. |
| Issuing Body Note: | Made available online by Taylor & Francis. |
Search for related items by subject
| Subject: | Fund raising > Management. |
| Genre: | Electronic books. |
